STORM CONCEPT

STORM CONCEPT

The Concept redefines how Core and Cover combinations tackle challenging lane conditions, delivering a level of control and consistency that reactive balls alone often can’t achieve. Its ARC Pearl Coverstock acts as both the engine and the tires, gripping the lane to create continuous, predictable motion through the pins while the Radius Weight Block keeps the ball on line without locking up. Designed for situations where bowlers traditionally reach for urethane, the Concept shines on short patterns or flat, demanding conditions—anywhere you need a smooth, controlled reaction rather than a sharp backend hook. The Concept maintains consistent motion across the lane, carrying through the pins for strong, lively action. Designed as a two-piece ball with a thick resin shell, the 14-16lbs combine the smooth, predictable qualities of urethane with the versatility and driving power bowlers expect from a modern reactive ball.

Don’t just take our word for it—watch the Concept in action and see how it delivers urethane-style motion with unmatched consistency, control, and confidence.

INTRODUCING THE RADIUS WEIGHT BLOCK
At the heart of the Concept is its innovative Core design, tuned to provide consistent, controlled motion across all weights. The 14 lb ball features an added mass inside the Radius Weight Block to increase differential, ensuring it matches the smooth, predictable reaction of the heavier 15–16 lb balls. For 12–13 lb balls, the Concept uses the Camber A.I. Core, specially engineered to maintain the same controlled arc while adapting to lighter ball dynamics. Across all weights, the Core design keeps the ball on line, delivering precise traction control without locking up.

ARC PEARL COVERSTOCK
The Concept’s ARC Coverstock delivers the urethane-style motion that sets it apart. Its advanced pearl formulation contains mica, which tested better than the solid version, digging into oil more effectively when finished at the same surface grit. This allows the ball to maintain smooth, predictable motion across a wide range of lane conditions, helping it carry through the pins with consistent, lively action. Tunable and reliable, the ARC Coverstock ensures bowlers can achieve their desired shape on short patterns or flat, demanding conditions.

STORM – We are “The Bowler’s Company”